Website redesign services
We redesign your website to win more customers: a modern design built for phones, your content moved across for you, and the Google rankings you have earned carried over. Keep your current content, send new photos and text, or start fresh.
Your new website, designed free within 48 hours. You pay only if you keep it.

- Rank higher on Google and Bing
- Rank higher on Google and Apple Maps
- Get recommended by AI
- SSL & Cloudflare secured
- You own everything
The problem
When a website holds a business back
It looks dated
Visitors judge a business by its website in a moment, and a dated design makes a good business look behind.
Slow on a phone
Pages that load slowly or are hard to tap send customers back to the search results.
Few calls or inquiries
With no clear next step, visitors read and leave without contacting you.

What we do
A new design, with everything you have earned kept
We redesign it, move your content across and carry your Google rankings over, in one smooth switch.
Your Google rankings carried over
The pages your current site ranks with keep their place: every old address is redirected to its new page, so the rankings you have earned move with you to the new design.
- Google rankings protected
- Every old address redirected
- Broken links checked for 30 days
- Your domain stays yours

Your business, in a modern design
Your services, photos and wording move into a new design built for phones. Keep your content, send new photos and text, or start fresh: you choose, and we do the work.
- Custom website, new or redesigned
- Your content and photos moved for you
- Text written for you
- Wix and Squarespace sites too

A smooth switch to your new site
Your current site stays online until the new one is finished and tested. On the day, we connect your domain, test every form and redirect, and keep an archived copy of your old site.
- Online all the way through
- Every form and redirect tested
- An archived copy of your old site
- Secure padlock (HTTPS/SSL)

What you get
More customers from the visitors you already have
More calls and inquiries
A clear next step on every page turns more visitors into customers.
A business that looks its best
A modern design you are proud to send people to.
Nothing lost
Your rankings, your content and your domain come with you.
Your time back
We design, move and launch it, then run it for you.

Your questions, answered
About our website redesign services
Our website redesign services turn the site you have into one that looks current, works beautifully on every phone, loads fast and brings in more inquiries, while protecting the Google rankings your old site earned. We keep what works (your best content, your reputation, the page addresses that rank) and replace what holds you back. You see the redesigned website first, free, within 48 hours. Keep your current content, send new photos and text, or start fresh: your choice.
What is included in website redesign services?
Seven parts: an audit of the current site, a plan for the new page structure, the design, the build, moving every page, image and form across, redirecting every old page address to its new page, and care after launch. With Fablence all seven are included, and you see the new design before you pay.
Everything from the first audit to the care that keeps the new site working, and the parts that protect your traffic are included, not extras.
The audit shows what to fix, the design and build fix it, and the redirects make sure the rankings you have earned move with you. After launch, hosting, updates, backups and edits keep the new site working as well as it did on day one.
How much do website redesign services cost?
With Fablence, the design is free and the build is $299€299, charged only when you approve it, or free on a yearly plan. Then $99€99 a month covers hosting, maintenance, backups, 30 minutes of edits and 5 new pages a month.
How long does a website redesign take?
Days, not months. We can reuse the content on your site or work with new material you send, so your redesigned website is ready to review within 48 hours, and the full site goes live within 72 hours after you approve it.
When does a small business website need a redesign?
When it holds the business back: it is hard to use on a phone, it is slow, it looks dated, every change needs a developer, or it brings in fewer inquiries than it did. A redesign fixes all five at once and protects the rankings the old site earned.
When it holds your business back, and five signs show it. It is hard to use on a phone, and Google ranks the phone version: it "uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking" (Google Search Central, updated December 10, 2025). It is slow. It looks dated, and first impressions are fast: Google's researchers found that "in less than 50 milliseconds, users build an initial 'gut feeling' that helps them decide whether they'll stay or leave" (Google Research, August 29, 2012). Every change needs a developer. Or it brings in fewer inquiries than it used to. Any one of these is a good reason to redesign; a redesign fixes all five at once.
How do I choose a website redesign agency?
Look for four commitments before you pay: you see the new design first; the domain, hosting and content stay in your name; every old page has a redirect plan; and changes after launch are included, with a set turnaround. Fablence makes all four.
Look for a website redesign company that commits to four things before you pay: you see the new design first; the domain, hosting and content stay in your name; every old page has a redirect plan; and changes after launch are included, with a set turnaround. We commit to all four. The wider list of what a professional service includes is on web design services, and what a redesign costs in general is in our guide to website redesign cost.
Will a website redesign hurt my SEO?
Not if every page that changes address gets a permanent 301 redirect to its closest new page, and the content that ranks keeps its substance. Google treats a permanent redirect as a signal that the new address should replace the old one; a temporary redirect does not. Expect a settling period of a few weeks while Google recrawls, with no lasting loss.
Not when it is done properly, which is why we plan the website redesign and its SEO together. Google ranks page addresses, so every address that changes gets a permanent redirect to its new page, which tells Google the new page replaces the old one. With a permanent redirect, Google states, "the indexing pipeline uses the redirect as a signal that the redirect target should be canonical", and with a temporary one it does not (Google Search Central, updated April 14, 2026). Each old page points to its closest new page, as Google advises: "Don't redirect many old URLs to one irrelevant single URL destination, such as the home page of the new site" (Google Search Central, updated August 20, 2026). Google adds that "a small to medium-sized website can take a few weeks for most pages to move", so a short settling period is normal while your rankings move to the new pages.
| Response | What it tells Google | Rankings move? | How we use it |
|---|---|---|---|
| 301, moved permanently | The page lives at a new address for good | Yes | Every page that changes address |
| 302 or 307, temporary | The move is temporary | No | Never in a redesign |
| 404, not found | The page is gone | No, they are lost | Only for pages that never ranked |
Can I move my Wix or Squarespace website?
The content can move, but the site cannot leave whole. Wix states that a Wix site must be hosted and operated on its servers, and Squarespace exports only pages, one blog and text and image blocks. A redesign rebuilds the design, moves the words and photos, transfers the domain and redirects every old page address, which is what protects the rankings.
We rebuild the design and bring your content with you. Neither builder lets a site leave whole: Wix states that a Wix site "needs to be hosted and operated on Wix's servers" because it "uses Wix's proprietary technology" (Wix Help Center), and Squarespace exports one file of pages, one blog and its text and image blocks, but not store pages, index pages, product and video blocks, style settings or custom CSS (Squarespace Help Center). So a Wix website redesign is a rebuild: your words, photos and page addresses move, and you gain a site you own outright. Your domain transfers out of either platform, and every old address is mapped to its new page with a permanent redirect, which is what protects your rankings.
How does Fablence compare with a website builder or a one-off build?
Fablence designs, builds, runs and grows your website for you. Here is how that compares with a website builder you run yourself and a one-off build from an agency or freelancer.
| What you get | Fablence | Website builder | One-off build |
|---|---|---|---|
| See your design before you pay | Free, within 48 hours | You design it yourself | Usually a deposit first |
| Designed and written for your business | Every page, text included | A template you fill in | Text often extra |
| Hosting, security and backups | Fully managed for you | You manage it on their platform | Yours to arrange after launch |
| Edits done for you | Within 24 hours | You make them | Billed each time |
| Rank higher on Google, Bing, Google Maps and Apple Maps | Done for you every month | Left to you | Usually a separate contract |
| Get recommended by AI: AI SEO (GEO) | Done for you every month | Left to you | Usually a separate contract |
| You own your domain, content and leads | Always, with a free copy of your site | The site cannot leave their platform whole | Depends on the contract |
Sources: Wix Help Center, Exporting or embedding your Wix site elsewhere; Squarespace Help Center, Exporting your site.
What moves across in a redesign, and what do you send?
Whatever you choose. Your services, prices, hours, photos, reviews and wording are on your current site, so we can take them from there and rebuild them in the new design. Send new photos, new text or a new logo and we use those instead, or ask us to start fresh. Either way, every page keeps its address or gets a redirect. A website migration moves four things that can sit in four places: the domain at a registrar, the hosting, the content and the page addresses, and we move all four. The switch is seamless: the new site is finished and tested first, and your old site stays online until then. After launch you keep an archived copy of the old site, a weekly broken-link check for the first 30 days, and the redirects, permanently.
| What you have now | What happens in your redesign |
|---|---|
| Your Google rankings | Every old page address redirected to its new page, so the rankings you have earned move with you |
| Your content and photos | Moved across and improved, or replaced with new ones you send |
| Your domain | Stays yours, registered on your own account |
| Your Google Business Profile and reviews | Kept as they are, with your details matching the new site |
| Your forms and bookings | Rebuilt, with every lead also in your dashboard |
| Your current site | Online until the new one is finished and tested, then kept as an archived copy |
| A Wix or Squarespace site | Rebuilt with your words, photos and page addresses, since neither builder lets a site leave whole |
Sources: Wix Help Center, Exporting or embedding your Wix site elsewhere; Squarespace Help Center, Exporting your site.
What matters most in a small business website redesign?
Five things, in this order. A phone-first layout, because mobile is now 49.36% of web traffic worldwide (StatCounter, August 2026). A clear first screen that says what you do, for whom and where, with one obvious next step: call, book or buy. Speed, so visitors stay long enough to read. Proof close to every call to action: reviews, years in business, photos of real work. And your best content kept, because it already describes your business and already ranks. A small business website redesign rarely needs more pages; it needs each page doing one job well, and a team keeping the site current after launch.
How does our website redesign service work?
You see the redesign before you pay anything. Enter your web address, add any new material you want used, and we deliver your new design at a private link within 48 hours. Approve it, and we build the rest of the site, redirect every old address and launch within 72 hours. The build is$299€299, charged only when you approve the design, or free on a yearly plan. From then on Basic, at $99€99 a month, covers hosting, maintenance, backups, 30 minutes of edits and 5 new pages a month; Growth, at $189€189, adds higher rankings on Google, Bing and Google Maps, and AI SEO (GEO), to bring in more customers. You own the domain and the content from the first day. Start with your free website design, or see every price.
See your new website before you pay anything
Tell us about your business. Your proposal shows your website, designed for you, and how it will bring you customers from Google, maps and AI.
Your new website, designed free within 48 hours. You pay only if you keep it.
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