Website redesign cost depends on who does the work, how many pages change and how much content has to be written from scratch. The honest answer is a range, and the average quoted online is pulled up by large projects that look nothing like a typical business site. Here is what a website redesign costs in 2026, what drives the price up, the costs that arrive after launch, and how to get a website redesign quote you can actually compare. Prices as of September 2026.
How much does a website redesign cost?
Most redesigns cost a few thousand dollars; the average is far higher. Clutch, which collects verified client reviews of design firms, puts the average web design project at $38,105 and notes that "most web design projects reviewed on Clutch cost only a few thousand dollars", with a typical project running seven months at $100 to $149 an hour (Clutch, September 2026). The gap between the average and the typical project is the point: a handful of large, custom builds lift the average far above what most businesses pay. So compare quotes against the scope of your own site, not against an average. And compare the total over two years, because the redesign is only the first invoice: the site then needs hosting, updates and edits for as long as you keep it.
| Who does it | Redesign price | Typical time |
|---|---|---|
| Design firm (Clutch data) | Most a few thousand dollars; average $38,105 | Seven months |
| Freelancer | Varies widely by person and scope | Varies |
| Do it yourself on a builder | Your time, plus the builder's plan | Your evenings |
| Fablence | $299 on approval, $0 on a yearly plan | Homepage in 3 to 5 days |
What drives the cost of a website redesign?
Six things, and the first two matter most. The number of distinct page layouts, because each one is designed and built separately. Custom features, such as a booking system, a shop or a calculator, which are priced by the hour. Content: writing new copy for every page costs far more than moving the copy you already have. Integrations with the tools you use, such as payments, a CRM or email. Migration, meaning every page, image and form moved across with its address redirected so rankings survive. And revisions: a quote with unlimited rounds is priced for them. The cheapest redesigns keep the content that works, reuse it, and spend the budget on design, speed and the redirects that protect traffic. That is also why a website redesign price varies so much from one quote to the next: the scope underneath each number differs.
What is the average website redesign cost for a small business?
Lower than the averages suggest, because most small business sites are small. A typical small business site has a handful of pages: home, services, about, reviews and contact. It rarely needs custom software, and its content already exists. That puts it at the few-thousand-dollar end of the range Clutch describes, not near the $38,105 average, which is lifted by large projects. The bigger cost for a small business is usually after launch: hosting, security updates and small edits, billed monthly or by the hour, for years. So the useful comparison is the average cost for a website redesign over two years, including that care. A redesign that is cheap to build and expensive to run is not cheap. Ask every provider for the two-year total, in writing.
What costs come after a website redesign?
Hosting, updates, backups and edits, every month. If the new site runs on WordPress, updates are not optional: Patchstack reports that "11,334 new vulnerabilities were found in the WordPress ecosystem in 2025 - that's a 42% increase compared to 2024", 91% of them in plugins (Patchstack, 25 February 2026). Someone has to apply those updates quickly, or the new site becomes the next hacked one. Then there are the edits: prices, photos, opening hours and new services, usually billed by the hour. Budget for all of it before choosing the redesign, because a low build price often moves the cost into these monthly bills. Our plans include hosting, updates, nightly backups and 30 minutes of edits a month, so there is nothing else to budget for.
How do you get an accurate website redesign quote?
Give every provider the same scope, and ask for the same answers back. Scope: the number of pages, the features you need (booking, payments, a shop), who writes the content, and whether your current content and page addresses carry over. Answers, in writing: the fixed price for the redesign, what is excluded, the number of revision rounds, the monthly cost after launch and what it covers, who owns the domain and the site when it is finished, and the two-year total. Quotes that answer all of this can be compared; quotes that do not are guesses, however precise they look. Be wary of an hourly estimate with no cap. And ask to see a design before committing to the build, so the price attaches to something real rather than a promise.
What does a website redesign cost with Fablence?
The price is fixed and the design comes first. We redesign your homepage from what is already online, free, and you pay nothing until you approve it. On a monthly plan the build is $299, charged at approval, then $69 a month on Basic for hosting, maintenance, nightly backups and 30 minutes of edits: $1,955 over two years. On a yearly plan the build is free and Basic is $828 a year. Growth, at $149 a month, adds SEO, keyword research and AI search optimization. There is no exit fee, and the domain and content are yours from the first day. See our website redesign services, the full pricing, or start with a free homepage redesign.
Common questions
- How much does a website redesign cost?
- Most redesigns cost a few thousand dollars. Clutch puts the average web design project at $38,105, lifted by large custom builds, and says most projects reviewed on its site cost only a few thousand dollars, at $100 to $149 an hour (September 2026). Fablence charges $299 for the build when you approve the design, or $0 on a yearly plan.
- What is the average website redesign cost for a small business?
- Near the few-thousand-dollar end of Clutch's range, because most small business sites have a handful of pages, need no custom software and already have their content. The bigger cost usually comes after launch: hosting, security updates and edits, billed monthly or by the hour. Compare the total over two years, not the first invoice.
- What costs come after a website redesign?
- Hosting, security updates, backups and edits, every month. On WordPress the updates never stop: Patchstack counted 11,334 new vulnerabilities in the WordPress ecosystem in 2025, 91% of them in plugins (February 2026). Budget for all of it before choosing the redesign, because a low build price often moves the cost into the monthly bills.
- How do I get an accurate website redesign quote?
- Give every provider the same scope: the pages, the features, who writes the content and what carries over. Then ask for the same answers in writing: the fixed price, what is excluded, the number of revision rounds, the monthly cost after launch, who owns the domain and the site, and the two-year total.