Ecommerce website design

Our ecommerce website design gives you an online store built to sell: product pages that persuade, a cart and checkout that are quick on a phone, secure payments, and the emails that follow every order. We design it for your brand, build it, host it and keep it fast, with the shop, checkout and online payments included in every plan. You see your store's design first, free, within 48 hours, before you pay anything.

One monthly price, with the store included. As your ecommerce website design company, we build and manage the whole shop: product pages, the cart and checkout, online payments, and bookings if you take them, hosted on our own servers behind Cloudflare, maintained, monitored and backed up every night, for$99€99 a month on Basic. Growth, at $189€189, adds higher rankings on Google, AI SEO (GEO), blog posts, automatic order emails, emails that bring customers back, and off-site backups. The build is $299€299, charged only when you approve the design, and free on a yearly plan, so your ecommerce website cost is known before you commit. Already selling online? We rebuild your store with its current products, or with new photos and text you send, and redirect every product address so its rankings move with it; see website redesign services. Start with your free website design, or see every price.

Mostly because of the checkout, which is why we design it with the most care. Baymard Institute averages 50 separate studies of shopping-cart abandonment and puts the figure at "70.22% – average documented online shopping cart abandonment rate" (Baymard Institute, updated September 22, 2025). Its survey of why shoppers give up during checkout puts extra costs first, and almost everything on the list is a design decision rather than a price: a surprise at the last step, a forced account, a form that is too long, a page that does not feel safe enough for a card number. Baymard estimates that a large store can raise its conversion rate by 35.26% through better checkout design alone, without changing a single price.

Three models, each suited to a different kind of business. A hosted platform such as Shopify runs the shop software for you on a monthly plan, with extra features added as apps. WooCommerce is a free plugin for WordPress, which you or someone you hire hosts and keeps updated. The third is a store built and run for you by an ecommerce web designer: one monthly price, with the design, hosting, security and updates handled by one team. A large catalog with its own ecommerce department usually suits a platform it controls; a business that wants selling handled, not administered, is who our stores are built for.

If people can buy from you, book you or pay you without a phone call, yes: a store takes orders at any hour, even at three in the morning. Ecommerce for small business often starts on a marketplace, which brings traffic but keeps the customer. Your own store keeps the customer, the email address and the repeat order, and it cannot be taken away by a change of fees or rules. Most businesses do both, with their own store as the place customers come back to. With us, the domain, the content and your customer data are yours from day one.

Fablence designs, builds, runs and grows your website for you. Here is how that compares with a website builder you run yourself and a one-off build from an agency or freelancer.

Sources: Wix Help Center, Exporting or embedding your Wix site elsewhere; Squarespace Help Center, Exporting your site.

Everything a store needs to take orders, get paid and rank, designed and built as one system:

Yes, measurably. In a study Deloitte ran for Google across 37 brand sites and more than 30 million sessions, "a 0.1 second improvement of mobile site speed increases conversion rates by 8.4% for retail sites", and retail shoppers "also spent 9.2% more" (web.dev, Milliseconds make millions, 2020). A tenth of a second is below what anyone notices, so we measure speed rather than judge it by eye, on a phone as well as a desktop. Every store we build runs on our own servers behind Cloudflare's global network, so pages load from close to the shopper, and we keep checking speed as the shop grows.

The ones with evidence behind them, each answering a reason on Baymard's list or the speed finding above. Every store we build follows all seven:

• Show the full cost before checkout. Delivery and tax on the product page or in the cart, never first at the last step. Extra costs are the first reason shoppers leave.
• Let people check out as guests. A forced account is the reason 18% of those who abandon give. Offer the account after the order, not before it.
• Keep the checkout short. Ask for what the order needs and nothing else; 17% leave because it is too long or complicated.
• Take cards on the payment provider's page. It is the safest place for a card number, and a familiar payment page reassures the 19% who did not trust the site.
• Make every page fast on a phone. A tenth of a second moved retail conversions by 8.4% in the study above.
• Write each product description for your shop. Text copied from the manufacturer is the same text as every other shop selling the product.
• Show every product in Google with its price. Price, stock and reviews added in the form Google reads, covered in the next section.

Google's own ecommerce guidance opens with the challenge: "A critical challenge for any ecommerce website is being discovered in Search." Its answer is careful groundwork: share product data with Google, add structured data to product pages, give the store a clear URL and category structure, and handle long product lists without hiding items from search. On structured data it is direct: "Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data" (Google Search Central, updated December 10, 2025). That is what lets a product appear with its price and stock in the results, and every store we build has it from launch. Our Growth plan adds the ongoing work that brings shoppers: higher rankings on Google, AI SEO (GEO) and blog posts.