Law firm website design has one job: turn a person with a legal problem into a consultation. That takes a page for each practice area, a profile for each attorney, a way to request a consultation from any page, and copy that stays inside the bar's advertising rules. It also has to rank, because clicks in this field are among the most expensive there are: advertisers pay about $82 for one visit from a search for law firm website design, and about $132 for legal website design (Google Keyword Planner, US, our research, September 2026). We design your new homepage first, free, from your current site. If you approve it, the full site is built for $299 and run for $69 a month, with hosting, maintenance and edits included, or free to build on a yearly plan.
What does a law firm website need?
| Part | Why it matters |
|---|---|
| A page per practice area | People search for their problem, such as a divorce or an injury, not for "a lawyer"; each page can rank for its own searches |
| Attorney profiles | Names, admissions and experience: what a client checks, and what Google looks for on legal pages |
| Consultation requests | A short form or a call button on every page, delivered straight to you |
| Reviews and results | Proof, published within your state bar's rules |
| Office and contact details | The same name, address and phone number as your Google listings |
| Accessibility | Readable by screen readers and usable by keyboard |
On accessibility, the Department of Justice is direct: "An inaccessible website can exclude people just as much as steps at an entrance to a physical location" (ADA.gov, Guidance on Web Accessibility and the ADA, read 28 September 2026). For a law office, whose clients are the public, that is not optional.
What do the advertising rules mean for a lawyer website design?
That every claim on the site must be true and not misleading. The American Bar Association's Model Rule 7.1 reads: "A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services", and a communication is misleading if it "omits a fact necessary to make the statement considered as a whole not materially misleading" (ABA Model Rule 7.1). Rule 7.2 adds two lines that decide a website's copy and its reviews: "A lawyer shall not state or imply that a lawyer is certified as a specialist in a particular field of law" unless certified by an approved body, and a lawyer "shall not compensate, give or promise anything of value to a person for recommending the lawyer's services", with narrow exceptions (ABA Model Rule 7.2).
So an attorney web design says "focuses on" rather than "specialist in", shows case results with the context the rule asks for, and asks clients for reviews without offering anything in return. States adopt their own versions of these rules and some add requirements for testimonials and results, so we write to the ABA model and you confirm each page against your state bar's rules before it goes live.
How should a law firm set up its Google listings?
One profile for each office, and one for each attorney who meets clients there. Google counts lawyers among the professionals who may have a listing of their own: "Doctors, dentists, lawyers, financial planners, and insurance or real estate agents are all individual practitioners." It also limits them: "A practitioner shouldn't have multiple Business Profiles to cover all of their specializations" (Google Business Profile Help, Guidelines for representing your business on Google). The website and the listings then carry the same name, address and phone number. How these rank is the subject of our guide to law firm SEO.
What does a law firm website look like?
Calm, clear and built around the consultation. This is our "Professional & trusted" example: a clear structure, calm colours and proof up front, the style most law firms choose.
How much does a law firm website cost?
With us, $299 to build when you approve the design, then $69 a month with hosting, maintenance, security and 30 minutes of edits a month; on a yearly plan the build is free. Consultation requests, online payments and bookings are included. For what agencies and freelancers charge, see how much a website costs, and for ranking in Google and in AI answers, our Growth plan adds local SEO and AI SEO.
Common questions
- How much does a law firm website cost?
- With us, $299 to build when you approve the design, then $69 a month with hosting, maintenance and edits included, or free to build on a yearly plan. Clutch puts most web design projects at a few thousand dollars before hosting and changes (September 2026).
- What pages does a law firm website need?
- A page for each practice area, a profile for each attorney, a consultation request on every page, reviews and results published within your state bar's rules, and office details that match your Google listings.
- Can a law firm website show client reviews and case results?
- In most states, yes, within the rules. ABA Model Rule 7.1 bars any false or misleading communication, including results shown without the context a reader needs, and state bars adopt their own versions, some with added requirements for testimonials. Confirm each page against your state's rules before it goes live.
- Can a lawyer's website say they are a specialist?
- Only if certified. ABA Model Rule 7.2 says a lawyer shall not state or imply certification as a specialist unless certified by an approved organization that is named in the communication, so most sites say a lawyer focuses on an area of law instead.