A done-for-you website, on a monthly plan

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Website as a service means you rent the whole thing instead of buying it once. Design, hosting, fixes and small monthly changes arrive as one subscription. Fablence charges $299 once, billed only if you approve the design, then $69 a month. The catch in this model is never the price. It is what happens on the day you stop paying, and most providers do not print the answer.

What is website as a service?

It is a subscription bundling four things once sold separately: the build, the hosting, the maintenance, and a small allowance of ongoing design work. You skip the invoice up front. WebFX lists basic small-business web design at $6,500 to $15,000 as a one-off (webfx.com pricing guide, checked September 2026). A monthly plan turns that into $69.

$69 a month covers the site, hosting on our own servers, maintenance, 30 minutes of edits, a monthly report, uptime monitoring, nightly backups, and every old page address redirected so existing Google rankings carry across. A $199 tier adds off-Google listings, Google Business Profile work, review-request automation and service-area pages, which is the fix if you are not showing up on Google. A native app is $1,499 per platform, once.

You send us nothing. Your services, hours, photos and copy are already on your current site, so we take them from there automatically. We rebuild your homepage first, at a private link, and delete it if you say no. Approve it and you are live within 72 hours. See pricing, how we work and how to start.

What happens to your website when you stop paying?

With most subscription providers, the site goes dark and you keep nothing. With Fablence you keep everything, and we send you a working copy of the whole site the same day you ask. No fee, no form, no exit interview. You can ask while you are still a paying customer. Month to month, 30 days' notice, no exit fee.

ProviderWhat their own published terms sayDo you leave with the site?
Townsquare InteractiveOn termination, "Client will no longer have access to or ownership rights in the Website, the template of the Website, or any other design or look and feel contained within the Website" (Terms of Service 4.4, September 2026)No
B12"You understand that B12 owns the Services." No export right appears in the terms, and "Account termination may result in destruction of any Content associated with your account" (Terms of Service, September 2026)No
WixAfter cancellation, "your account will switch to the free plan and you will no longer have access to features or services provided as part of our Paid Services, including the ability to connect your Wix site to a domain" (Terms of Use, subscription addendum, September 2026)No
SquarespaceAn export exists, but is partial: store pages, index pages, custom CSS, style settings and video, product and audio blocks do not export (Exporting your site, September 2026)Partly
FablenceA complete static export of every page. Free, same day, any timeYes

Get this in writing before you sign anything, from us or anyone else. A sales call is not a term. That one sentence is the difference between renting a website and renting a hostage.

The email to send before you renew

Here is the email. Send it to whoever runs your site today.

Subject: Three questions before I renew

Hi,

Could you confirm these in writing?

1. If I cancel, does my website stay online, and who owns the
   design and the code afterwards?
2. Can you send me a complete copy of the site that another
   developer could host elsewhere? Is there a fee?
3. Who is the Owner of my Google Business Profile, and who is
   the registrant of my domain name?

Thanks,

Two honest notes on that export. It is a folder of HTML, CSS, images and fonts that any host will serve, including free ones. It is not a content management system, so editing it later means editing files or handing the folder to a developer. And when your notice ends, the site stops running on our servers. You hold a copy, not free hosting.

The rest is yours from day one, not on exit. The domain is registered in your name. On your Google Business Profile we are only ever a Manager, never the Owner, so removing us is one click. Leads and photos never sit behind our login. See who owns your website and moving it.

What does "30 minutes of edits a month" actually cover?

Thirty minutes of our time each month, on pages that already exist: hours, prices, phone numbers, photos, text, a service added or dropped. Anything needing a page designed or written from scratch is quoted separately, before we start. Fablence is one person. That is exactly why the number is 30 minutes and not "unlimited".

A typical requestCovered by the 30 minutes?
New opening hours, or a holiday closure noticeYes, about 5 minutes
Change the phone number or address everywhere on the siteYes, about 5 minutes
Swap the main homepage photo, or add 10 job photos to the galleryYes, about 15 minutes
Rewrite the text on your services pageYes, about 15 minutes
Add or drop a service, add a staff member, update a price listYes, about 10 minutes
A brand new page, or re-designing an existing page's layoutNo. Quoted as a one-off first
A logo, a photo shoot, or copywriting from a blank pageNo. We do not do these
Online store, booking system, member login, custom web appNo. We do not build these at all

The rules. Send requests by email. Unused minutes do not roll over. If something runs past the allowance we tell you the price first, and nothing happens until you say yes. Need more than 30 minutes most months? Say so. We would rather quote properly than ration you. Sites we look after run on Next.js on our own servers, so maintenance means patched software and nightly backups, not plugins waiting to break. Bringing an older site across is redesigning without losing rankings.

Is a monthly plan cheaper than paying for a website once?

Over three years, yes, against any paid build. Against doing it yourself on Wix, no. Here is the arithmetic, assumptions printed: the one-off rows assume hosting at $15 a month and two hours of developer time a year at $20 an hour. That $20 is our own edit rate and it is deliberately the cheapest hour in this table — the U.S. Bureau of Labor Statistics puts median pay for web developers at $47.85 an hour (bls.gov, May 2025), so every one-off route below is costed in our competitors' favour, not ours. Prices September 2026.

RouteYear 1Year 2Year 3Three-year total
Fablence plan: $299 on approval, then $69 a month$1,127$828$828$2,783
One-off build at $3,000, plus $180 hosting and $190 of edits a year$3,370$370$370$4,110
Agency build at $6,500, the bottom of WebFX's published range$6,870$370$370$7,610
DIY on Wix Light at $17 a month, you build and edit it yourself$204$204$204$612
DIY on Wix Light$612 + your hoursFablence plan$2,783One-off build at $3,000$4,110Agency build at $6,500$7,610
Assumptions printed in the table above and costed against us: the one-off routes include hosting at $15 a month and two hours of developer time a year at $20 — our own edit rate, and the cheapest hour on this page.

Read that honestly. DIY on Wix costs $2,171 less than us over three years (Wix lists paid plans from about $17 to about $160 a month, wix.com/plans, September 2026). If you enjoy the work and have a free weekend, take it. What a small business website needs will save you a fortnight.

A $3,000 one-off build overtakes us in year six, at $5,220 against our $5,267, and only if nothing breaks and it never needs a redesign. That is the trade: you pay us to make the website someone else's job, and only while that is worth $69 to you.

Who should not buy a monthly website plan?

Plainly: people who want to do it themselves, and people who need something we do not build. This is a five-to-ten-page site for a local business that already has customers. If that is not you:

  • You want to edit the site yourself most days. Squarespace or Wix is genuinely better for that, and moving off them is here if you change your mind.
  • You need an online store, a booking system, a member login, or a custom web app. We build none of them.
  • You run a multi-location or franchise operation. Different problem, different supplier.
  • You want an unlimited design request queue. Thirty minutes is a fixed allowance and we will not pretend otherwise.
  • You want a new page every week. That is a content retainer, not this.
  • You have the budget for a $15,000 agency build. Buy it. How to hire a web designer covers what to ask for.
  • Your site is broken rather than dated. Fix my website is the cheaper door.

We would rather say all of that now than take $299 and find out in month two.

Common questions

What happens to my website if I stop paying?
You keep it. We send you a complete export of the site, same day, at no charge, and you keep the domain because it was always registered in your name. Most website-as-a-service providers keep the site and take it offline when you leave. We do not, and it is written into the terms.
What does website as a service mean?
One monthly fee covers the build, the hosting, the maintenance and the edits, instead of a large one-off build fee followed by hourly charges. It exists because the old model asks a small business for thousands of dollars upfront and then disappears after launch.
How much can I change each month?
Thirty minutes of edits a month, which covers things like new photos, changed opening hours, price updates, a new staff member, or a paragraph rewritten. Anything larger is quoted before it starts, at a rate published on the pricing page. Nothing is charged without being agreed first.